Immediate Delivery Increases Conversions Up to Five Percent
Amazon’s Two-Day Delivery
Seven to ten business days not cutting it anymore.
Today, instant gratification and setting delivery expectations are crucial for any company that wants to retain customers and subscribers. Consider Amazon, for example. The company owns e-commerce in the U.S. (with a 49% market share), and the company did not get there on accident. With this in mind, it is worth considering what drives its success.
One word: DELIVERY.
How They Do it
Amazon will deliver virtually any product the same day, the next day, or in two days – for free. To support this effort, the company is buying planes, trucks, warehouses, and drones—anything to get products to customers as quickly as possible.
Digitally, Amazon offers a “start reading now” feature for Kindle users, which allows customers who buy a print book to start reading the content on their Kindle device before the book even ships.
eMagazines Is Onboard Too
Fortunately, Amazon does not have to be the only one to offer instant access to just-bought items. With eMagazines, publishers can provide instant access to current issues when new subscribers sign up. Why make your readers wait? Show them how much you value immediate fulfillment by extending better service and making reading more convenient for them.
With this feature, new readers will not miss out on the current issue issues and the topics they care about while they wait 6 to 8 weeks for their first issue to arrive. eMagazines’ instant digital delivery system is easy to use. Customers just click a link sent via email, no login required. This is especially ideal for subscribers who tend to avoid digital formats, and prefer reading print most of the time.
By offering instant, easy access and content customers would not have otherwise, your company will gain a competitive edge and see an increase in subscriptions. Happily, our customers see a consistent 5 percent increase in subscription rates and open rates on digital editions that can reach up to 30 percent.
Ready to learn more? Contact eMagazines today to learn more about our reflowed digital editions and instant delivery system.
Published on: February 3, 2019